Our chart shows you performance of the largest sub-categories in the dairy department during the 12 weeks ended Sept. 6. We exclude brands with less than $2 million in sales. Be aware that data is for the brands as originally trademarked, and may not include line extensions. Dairy department data in the Factoids below is from Information Resources, Inc., for supermarket sales in the 12 weeks ended Sept. 6. Other data is from the National Football League.